Mavericks embody the rules that drive exceptional growth at Maverick Growth Partners: bold, value-creating entrepreneurs and investors who rewrite industries. These rules, originally shared by Maverick Growth Partners founder Patrick Driessen in 2011, have been refined to guide the founders we back and the partners we attract; focusing on 10x value, premium positioning, exponential scaling and maximizing social-economical impact.
Core Rules for Maverick Founders
Apply these to build companies worthy of our investment: category-defining ventures with radical ownership and market dominance.
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BIG ideas only: Launch ideas your team and customers grasp instantly, aiming for 10x-100x value over price.
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Premium pricing: Charge high to deliver extraordinary experiences; always provide a compelling ‘Reason Why’.
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Cash flow first: Get paid upfront, create recurring revenue, and bootstrap to minimize risk while maximizing upside.
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Own the rules: Design your business around your life; ignore industry norms that stifle innovation.
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Fail forward fast: Prototype quickly, let the market validate, and pivot without ego: speed trumps perfection.
These principles separate scalable winners from commoditized players we avoid.
Rules for Exponential Execution
Maverick founders we partner with obsess over leverage, measurement, and team alignment for outsized returns.
| Rule Category | Key Rules | Why It Matters for Growth Partners |
|---|---|---|
| Focus & Leverage | Force focus on high-impact activities; delegate weaknesses; never bill by hours. | Ensures efficient capital use and A-team velocity. |
| Marketing Mastery | Test direct response; track everything; upsell relentlessly to existing customers. | Builds predictable revenue funnels for investor confidence. |
| Risk & Innovation | Minimize startup risk; ask “How/What/Who/Why”; fire draining customers. | Creates defensible moats and 5x cheaper acquisition. |
Honor commitments, build personality into your brand, and create your own category; opposites attract in crowded markets.
Read also: What Are Maverick Entrepreneurs And Investors?
Rules for Maverick Investors
Investors joining Maverick Growth Partners thrive by backing rule-breakers who deliver top-decile returns through principled disruption.
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Partner selectively: Align with founders strong where you’re weak; reward results over promises.
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Celebrate & give back: Acknowledge wins; commit sales percentages to impact; abundance mindset scales wealth.
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Fun & unexpected: Infuse joy; exceed expectations post-transaction to spark referrals.
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Life balance: Build portfolios around experiences that renew your edge for the next big bet.
We seek co-investors who mastermind with us, rejecting conventional funds for concentrated, high-conviction plays.
Rules for Partnership at Maverick Growth Partners
True mavericks honor these in collaboration: collaborate with bigger futures, guarantee outcomes, and evolve constantly. We provide the runway – autonomy, candor, hands-on support and capital – to channel your edge into enduring value. Celebrate victories together, as mavericks achieve nobility beyond rebellion. If these rules define you, connect: let’s build the future together!
Because in the end: Mavericks Rule!
Source: Helping You Succeed!